Once you’ve made the decision to pursue a professional certification, there’s more to making the grade than meets the eye.

For anyone considering, or already pursuing,one of the beverage industry’s most rigorous professional certifications — the Wine & Spirit Education Trust(WSET) Diploma—aligning your expectations and adopting strategies will make navigating the program easier and significantly more rewarding. With only 36 Diplomas awarded in the U.S. by the London-based WSET in 2008 (WSET now lists awards by year and Approved Program Provider), the benefits of sticking out this program, which can be completed in as little as two years or self-paced over a longer period, are many. WSET certification is a proven way to differentiate yourself in any job market.

Diploma candidate William Emile Bond III recently accepted a position as a Northern Wildman and Sons, where his WSET status helped him connect. “As far as credentials go, it’s a valuable thing to have on your resume,” Bond says. “The hiring manager at Wildman earned his Diploma in New York, and it definitely caught his eye when he reviewed my resume.” Read more….Eyes on the prize