Author: deborahparkerwong

The bitter truth

According to neuroscientist Camilla Arndal Andersen, how consumers describe the taste of food can be misleading largely due to inherent biases. Among the most problematic is the “courtesy bias,” which comes into play when people respond with what they see as a socially acceptable opinion that doesn’t accurately reflect how they feel. There’s also the “bias blind spot,” in which we think we’re less biased than others. In short, we’re biased about our biases.

Highlights from WSET Wine Education Week

The SOMM Journal’s Global Wine Editor, Deborah Parker Wong, DWSET (’09), recently hosted three professional mixers marking the 50th anniversary of the London-based Wine & Spirit Education Trust (WSET).

Parker Wong teamed up with three Sonoma wineries—Balletto
Vineyards, Sangiacomo Wines, and McEvoy Ranch—in welcoming WSET
alumni and students as well as members of the trade to taste and network
during Wine Education Week, held September 9–15. Three lucky attendees were awarded access to a Level 2 online certification course.

Thinking in Smell

Of the five senses, smell in Western culture has gotten a bad rap. In the English language there are fewer positive equivalents for the sense of smell than there are for the other four senses. You might sniff out a deal or smell a rat but the terms for nose in our vocabulary particularly as they relate to wine are more often than not derogatory (snobby, snooty, snotty, etc.).

Functionals defining premium hydration 2.0

There’s little doubt this disruptive reinvention of the beverage category will impact wine and beverage alcohol consumption for a host of reasons. Among them is alcohol moderation or abstinence by younger consumers whose lifestyles already include frequent consumption of functional products. While beer and spirits producers have already found purchase in the category through brand extensions and acquisitions, wine producers don’t seem in any hurry to participate.