All posts filed under: Vineyard & Winery Management

Bimonthly wine trade magazine with print and digital editions. www.vwm-online.com

Winning Wine Labels: Award-winning labels set standards for design and technology

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares of paper; designers are creating three-dimensional labels using the bottle itself as their canvas and incorporating graphics that can instantly connect consumers to information about a brand via mobile technology. These trends and others can be seen hard at work in the award-winning packaging designs that have been singled out for recognition by wine industry and packaging design competitions. Winning Wine Labels

Growers Turned Vintners: CA grapegrowers add value through wine production

California grapegrowers are continuing to take on the role of vintner at what seems to be a steady pace. The number of bonded wineries in California has grown by 6% annually for the last two consecutive years and is being sustained in part by growers who seek to add value to their operations. With tighter market conditions for grape contracts over the last several years, growers statewide have responded by turning their unsold fruit into bulk wine. Find complete story at Growers Turned Vintners