Wine bars aren’t new to the metropolis of Hong Kong but the concept behind California Vintage, a California-themed chain of wine bars slated for expansion in mainland China, Singapore, Japan and Taiwan, has struck a chord with locals and ex-Pats alike. Located on Wyndham Street, a chic enclave in Hong Kong’s Central District, California Vintage features the wines of 22 California family winemakers and serves up 90 wines by the glass. Chief Branding Officer Susan Darwin who resides in San Francisco said the concept sprang from a desire to raise the profile and demand for California wine in Hong Kong and offers customers a “high-tech, high-touch experience.” The company opened its flagship operation in January and introduced comparative wine flights, a form of service that is commonplace in the U.S., to an eager audience in Hong Kong. The operation also emphasizes food and wine pairing and serves an expansive menu of small-plate California cuisine paired with specific varieties and wine styles. “We’re marketing a California lifestyle,” said Darwin “with a holistic concept that makes a …