All posts filed under: Perception

Honing Perception

In an effort to expand my perception beyond my daily work with beverage alcohol, I tackle the evaluation of chocolate and fragrance a few times each year by judging hundreds of products as part of an unpaid panel.

Flavor-tripping with the miracle fruit

As a species, we’ve been eating and drinking to intentionally alter our states of perception ever since. For generations, the indigenous peoples of the Congo, Nigeria, and Ghana have used the fruit (and leaves) of Synsepalum dulcificum, a shrub indigenous to West
and Central Africa, in ethnomedicine. The taste-altering properties of this flavorless, bright-red berry—dubbed “the miracle fruit,” it’s about the size of a coffee bean—make for a fascinating sensory experience.