There’s little doubt this disruptive reinvention of the beverage category will impact wine and beverage alcohol consumption for a host of reasons. Among them is alcohol moderation or abstinence by younger consumers whose lifestyles already include frequent consumption of functional products. While beer and spirits producers have already found purchase in the category through brand extensions and acquisitions, wine producers don’t seem in any hurry to participate.
Collier Creek 2016 Front Coach Chardonnay is, by all accounts, a first class
ticket for the price of coach. With a retail price of $9.99, you might assume that massive amounts of this wine are being produced but winemaker Susana Rodriguez Vasquez made just 5,000 cases.