All posts tagged: Cornell University

Are sensory descriptors a tasting room turn-off?

A Cornell University study suggests that including sensory descriptors on tasting sheets can reduce sales in the tasting room. Contrary to popular belief – and the results of previous wine and food studies – including sensory descriptors in tasting room col­lateral materials may not increase wine sales. Spurred by the lack of research available about the effect sensory descriptors have on con­sumer choice when used in con­junction with product samples, researchers at Cornell University looked to winery tasting rooms in New York for answers. According to Miguel I. Gómez, the Ruth and William Morgan Assis­tant Professor at Cornell’s Dyson School of Applied Economics and Management, who conducted the study in conjunction with graduate student Marin Shapiro, “The study has raised the issue with tasting room managers that certain kinds of information may work better than others.” Gómez has presented the work before industry and busi­ness audiences on the East Coast and noted that tasting room manag­ers there have begun experiment­ing with their tasting notes to see what effect those modifications have on sales. The study, …

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High Marks for Community Colleges

Pursuing a four-year degree in enology or viticulture has been, for many students, the most direct way to gain entry into the wine industry. But that path isn’t the sole option for individuals making a career transition or those whose primary interest is acquiring the skills necessary for wine production. New certificate programs and two-year “associate of applied science” (AAS) degrees in viticulture and enology (V&E) have sprung up across the country at community colleges and state universities in New York, North Carolina, Texas, Missouri, Michigan and Ohio. Many are the direct result of the Viticulture and Enology Science and Technology Alliance (VESTA), a dynamic collaboration among universities and as many as 18 community colleges, state agricultural agencies and industry partners created to bring much-needed training to under-served winegrowing regions. Read full article High Marks for Community Colleges here.