Viticulture - deborahparkerwong

Multisensory wine marketing expands the consumer experience

October 1, 2024 deborahparkerwong multisensory, Napa Valley, SOMM Journal, Viticulture, Wine, Wine Tasting, Winemaking

There’s no question the pandemic has amplified the influence of the experience economy, which gives businesses a potentially lucrative channel for success in an unpredictable market while enhancing their level of direct engagement with consumers.

Monarch Tractor Powers Next-generation Viticulture

December 15, 2020 deborahparkerwong Sustainability, Technology, Trends, Viticulture, Wine Business Monthly, winegrowing

A compact, smart, electric tractor has been on the wish list of sustainably-minded winegrowers the world over. With no significant advances in tractor technology for more than a decade, the arrival of the Monarch tractor represents the missing link needed to fast track the integration of precision agriculture and address the growing labor challenges confronting the wine industry.

Five years of Progress for Alentejo’s Sustainability Program

December 13, 2020 deborahparkerwong Climate change, Portugal, Sustainability, Vineyard, Viticulture, Wine

Producers in the Portuguese winegrowing region of Alentejo— whose vineyards encompass about 18,000 hectares, or almost a third of the country—have made significant gains in sustainability under the guidance of the Wines of Alentejo Sustainability Program (WASP).

Emilia-Romagna: The Enticing Italian Flavors and Rich culture of Bologna

February 15, 2019 deborahparkerwong Wine, Emilia-Romagna, Food and wine pairing, Italy, The Tasting Panel, Unique Varieties, Viticulture

Best known by Americans for its iconic food products—namely prosciutto di Parma, Parmigiano Reggiano cheese, Balsamic vinegar, and its effervescent Lambrusco wines—there’s far more to Emilia-Romagna than these familiar tastes.

Snapshot of New Mexico

February 9, 2019 deborahparkerwong New Mexico, Pinot Noir, SOMM Journal, Trends, Viticulture, Wine, winegrowing

The recuperation of New Mexico’s wine industry began in earnest when Italian, German, and French viticulturists brought their expertise to the state in the 1980s. Winegrowing in New Mexico continues to be influenced by these modern-day founding fathers, their families and a host of young winegrowers who are quickly elevating the quality and style of the region’s wines.