A Rising Tide: Rosé Carries the Reds of Northern Provence to Shore

Posted on April 14, 2015

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Northern Provence

Northern Provence

A rising tide lifts all boats is an aphorism that neatly applies to the winegrow- ing economy of Provence. The red and white wines—from region whose identity has been associated with pink wine since it was settled by the Phoenicians in 600 BCE—are riding to shore on a growing wave of Provençal rosé. According to the Conseil Interprofessionnel des Vins de Provence (CIVP), 2014 marks the 11th consecutive year of double-digit market growth for rosé in the U.S. and retail sales of premium rosé wines—now averaging about $17 a bottle—have jumped by 53% in value. Read the entire article here: A Rising Tide