Giant nose detecting scents.

Making scents of wine aromas

A wine’s scent is one of the best indications of its quality. The hedonic effects of wine are influenced by hundreds of volatile aroma compounds, making it one of the most complex of food and
beverage products.

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Wine aromas promote relaxation

Wine aromas are t work when we pour a glass of grassy Sauvignon Blanc and feel a deep sense of relief.

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Learning to Perceive

While perceptual learning plays an important role in evaluating wine, there’s another phenomenon related to perception that arises from the wine itself: perceptual interaction. When our olfactory system
is confronted with complex aromas, we often perceive them as a single aroma due to odor blending in a process known as
configural perception (our perception of the smell of coffee as a single aroma is just one of many examples).

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We’re losing Syrah’s peppery notes

Now the days of comparing a
glass of Northern Rhône Syrah to
a strip of peppered bacon appear
to be coming to an end.

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