All posts filed under: Scent

Learning to Perceive

While perceptual learning plays an important role in evaluating wine, there’s another phenomenon related to perception that arises from the wine itself: perceptual interaction. When our olfactory system
is confronted with complex aromas, we often perceive them as a single aroma due to odor blending in a process known as
configural perception (our perception of the smell of coffee as a single aroma is just one of many examples).

The Multitasking Tongue

Although we understand the physiology of the olfactory epithelium, the organ where volatile aroma compounds are converted in to the electrochemical signals that we perceive as aromas, smell or olfaction is still largely a mystery. For example, we have 400 types of olfactory receptors but we don’t know which volatile aroma compounds activate the majority of them.