All posts tagged: Terravant Wine Company

Animated labels woo wine shoppers

It’s a common sight in any grocery store, perplexed shoppers surveying a wall of wine labels looking for visual clues that will help guide their choices.  While sale signs and shelf talkers are sure to draw the attention of some, an animated label with an image that has motion and depth is very likely to stop a shopper in their tracks.  That’s just what the makers of Spin the Bottle, a new wine brand by Buellton, Calif.-based Terravant Wine Company, are betting on. Terravant has packaged three wines – Chardonnay, Cabernet Sauvignon and a Red Blend –  priced at $11.99 under their own Spin the Bottle label.  With the tongue-in-cheek name and eye-catching label guaranteed to attract attention, the wines offer varietal, fruit-forward flavors without any distracting oak and should be hitting store shelves in the San Francisco Bay Area after July 1st.    Terravant crafts these and dozens of private label wines at the company’s custom service winery in Santa Ynez Valley.  Eric Guerra who is senior vice president of sales marketing for the …