All posts filed under: Trends

Multisensory wine marketing expands the consumer experience

There’s no question the pandemic has amplified the influence of the experience economy, which gives businesses a potentially lucrative channel for success in an unpredictable market while enhancing their level of direct engagement with consumers.

Deconstructing Aged Amarone

For Lonardi, the drying process known as appassimento that’s used to make Amarone produces wines that are expressive of terroir. Researchers studying
the compounds found in Corvina—the indigenous grape that is the foundation of the wine’s blend—agree. Typical markers for Corvina include balsamic and tobacco notes that increase during appassimento, and the presence of these markers in aged wines points to specific vintage conditions.

Monarch e-tractor

Monarch Tractor Powers Next-generation Viticulture

A compact, smart, electric tractor has been on the wish list of sustainably-minded winegrowers the world over. With no significant advances in tractor technology for more than a decade, the arrival of the Monarch tractor represents the missing link needed to fast track the integration of precision agriculture and address the growing labor challenges confronting the wine industry.

Alentejo's WASP program

Five years of Progress for Alentejo’s Sustainability Program

Producers in the Portuguese winegrowing region of Alentejo— whose vineyards encompass about 18,000 hectares, or almost a third of the country—have made significant gains in sustainability under the guidance of the Wines of Alentejo Sustainability Program (WASP).

Brut Sous Bois Q & A with Mathieu Roland-Billecart

No one needs a reason to drink Champagne but ringing out 2020 is certainly a good opportunity to reach for something beyond your sentimental favorite. In an effort to learn more about Billecart-Salmon’s Brut Sous Bois, I asked Mathieu Roland-Billecart for the inside scoop on this particular cuvée.

Vodcasting for Success

Vodcasting is where podcasting is headed. Superb vodcasting relies on the format you use and the quality and reliability of your recording software and internet connection.

The evolving styles of Chardonnay

California Chardonnay has had its ups and downs over the last 60 years but it had clearly been a cash cow for many producers whose styles have evolved while remaining a hallmark for others whose style hasn’t changed significantly for decades.

Taking Control of Total Package Oxygen

The oxygen transmission rate (OTR) of a wine closure is just one of several factors that contribute to the total package oxygen (TPO) in a bottle of wine.

The Not-So-Great Divide

A recent study conducted at jointly at Penn State University and the University of California Davis illustrates significant differences in what consumers and self-described wine experts find likeable in wine.

The wines in question were six pairs of unoaked Chardonnay that had been doctored with increasing amounts of the compound – methyl anthralinate (MA) – that gives some native American vitis labruscana grape varieties their “grapey-ness.”  

Emilia-Romagna: The Enticing Italian Flavors and Rich culture of Bologna

Best known by Americans for its iconic food products—namely prosciutto di Parma, Parmigiano Reggiano cheese, Balsamic vinegar, and its effervescent Lambrusco wines—there’s far more to Emilia-Romagna than these familiar tastes.

Snapshot of New Mexico

The recuperation of New Mexico’s wine industry began in earnest when Italian, German, and French viticulturists brought their expertise to the state in the 1980s. Winegrowing in New Mexico continues to be influenced by these modern-day founding fathers, their families and a host of young winegrowers who are quickly elevating the quality and style of the region’s wines.

Are you experienced?

The odor of wet dog isn’t exactly something we want to detect in wine, but
experiencing this scent after a communal hike at Kunde Family Winery in Sonoma Valley could actually prove enjoyable.

New Mexico winery makes some noise

Young winemakers in New Mexico are leveraging the wisdom of the region’s winegrowing founding fathers and creating some buzz for the state’s expanding industry. One of whom is Ruidoso native Jasper Riddle whose Noisy Water Wine Co. sources fruit from no less than eight different vineyards and often more from sites focused in the northern regions of the state.  “We champion the fruit of local growers,” he said and in doing so he’s found a ready local market for his wines. Riddle is a fifth-generation farmer and winemaker who bought Noisy Water Winery in Ruidoso in 2010. He credits his Italian heritage and early exposure to wine culture by his sommelier father for helping him dial in his passion for wine. “2018 was good for us with new vineyards coming online. However, we did see a late freeze after bud break in the Las Cruces area and that reduced yields there by 70 percent at some sites.”  Riddle who finished his tenth harvest in 2018 said he crushed about 200 tons of fruit in 2018.  A …

The breath of life

It was an oxygen epiphany. Could oxygen be the key to making wines that shimmer with life? I, for one, have now added it to the long list of factors that may determine whether a wine seems dead or alive.

Natural cork, a scapegoat for wine defects

When wine professionals encounter a sensory deviation in wine and the offending molecule isn’t obvious, cork often takes the blame by default.

Shaw Organic: Is This the Next Miracle from Bronco Wine & Trader Joe’s?

The Wine Economist Mike Veseth on Fred Franzia’s latest Trader Joe’s brand Shaw Organic: Is This the Next Miracle from Bronco Wine & Trader Joe’s?

Climate change a double-edged sword for Amarone producers

This year the Consorzio Tutela Vini Valpolicella marks its 50th anniversary, a milestone that coincides with the release of the challenged 2014 Amarone della Valpolicella vintage one that allowed the top performing wines presented during the anteprima tastings to stand apart. Due to wet conditions that delayed ripening and diluted fruit concentration, the consorzio wisely moved to reduce the 2014 production of Amarone by approximately half.  As a result, there were 50 percent fewer wines presented at the anteprima in January when 43 wines were poured at the blind tasting in comparison to 83 in 2017. My list of the wines that scored 89 points or greater can be found below. While vintage conditions in Valpolicella have become increasingly variable, according to University of Verona Professor Maurizio Ugliano climate change is actually working to hasten the drying process that is so critical to the production of Amarone. Regulations stipulate that producers are allowed to cool the air in the fruttai or drying rooms using fans but they cannot artificially heat it.  As such, warmer conditions …

Aszú revolution: Modern styles redefine Hungary’s historic elixir

From grapes desiccated by noble rot in the Tokaj wine region of Hungary burst forth a plethora of traditional and modern wine styles. Rarest among them is the world’s sweetest and most complex grape elixir, Eszencia: a honey-like nectar once reserved for royalty that’s been coveted for centuries. The long history of wine made from aszú fruit (originally meaning “dried grapes,” the term has evolved to include grapes with high sugar levels affected with noble rot, or Botrytis cinerea) in Hungary dates to the mid-16th century. By the year 1737, a three-tier classification system of the Tokaji vineyards was in place—notably predating the sweet wine classification of Port by several decades and Sauternes by more than a century. Sweet and aszú Tokaji wine styles rely on clean fruit, botrysized bunches, or individual aszú berries. The latter are picked in multiple passes through the vineyard and then worked into to a paste or dough; varying amounts of this material are then macerated in fermenting must or wine. The two main grape varieties allowed are Furmint and …

Amorim's Dr. Paulo Lopes.

The Myth Buster: Dr. Paulo Lopes dispels long-held beliefs about cork

When it comes to wine storage, old habits are hard to break. But Dr. Paulo Lopes, Research and Development Manager at Amorim Cork, advises that if temperature and humidity are maintained at the correct levels, wine can be stored upright with no ill effects. In fact, sparkling wine should always be stored upright: a little-known fact that seems lost on many wine experts. During the course of his groundbreaking research, Lopes has seen no difference in the amount of oxygen found in wines that have been stored horizontally or vertically. Using science to debunk the myths that persist within wine culture is liberating largely because the facts can be even more compelling than the misleading maxims. In his recent presentation at the San Francisco Wine School on the reductive and oxidative nature of wine, Lopes made it abundantly clear that, after bottling, the main source of oxygen in wine comes from the cork itself. Atmospheric oxygen doesn’t make its way through the cork (neither does mold, for that matter); rather, the air trapped in cork’s …

Twelve months of bubbles

From Asti to Champagne, bubbles were a bright spot in 2017.  While sparkling wine is no longer confined to special occasions, it continues to mark some of life’s most memorable occasions and its charm can elevate the most mundane moments. For many, 2017 was a year of exuberant highs and abysmal lows which made living in the moment and being grateful for predictable things like the quality of a DOCG Prosecco from Cartizze or the toasty aromas of a Champagne aged on the lees for a decade all the easier. Here’s a look at what I discovered about bubbles during 2017’s twelve months of tastings. January began with a traditional sparkling toast courtesy of the Boisset Collection whose exceptional Buena Vista “La Victoire” Champagne ($50) honors the history of Sonoma’s Buena Vista winery, the first to introduce méthode traditionelle sparkling wine to California in the 19th-century. “La Victoire” is a blend of 70% Pinot Noir from Premier Cru vineyards from the Montagne de Reims, and 30% Chardonnay mostly from Grand Cru Mesnil sur Oger and Chouilly. The wine …

Red blends: Greater than the sum of their parts

While researching the current popularity of blended wines in preparation for a talk at the 2017 International Bulk Wine and Spirits Show about blends that begin life as bulk wine, I discovered white blends emerged as the exception rather than the rule. Consumer preferences for monovarietal white wines—Sauvignon Blanc is currently the fastest-growing white variety—are the likely drivers there, but that doesn’t stop winemakers from creating successful proprietary blends. In 2014, blended wines accounted for more than 40 percent of new entries to the U.S. market, with the lion’s share going to reds (29.3 percent) and whites accounting for just 1.9 percent. When surveyed, domestic consumers said they liked blended wines because they are experimental, interesting and trendy with better value. But it’s not the classic blends from regions like Bordeaux, the Southern Rhône, Valpolicella and Rioja they’re referring to; it’s the under-$25 blends that are marketed as nothing more than just that—blends. One striking example of success with modern blends is Dave Phinney’s Locations Wine portfolio, which goes even further by eliminating vintage and relying …

Day 1 of the IBWSS

The International Bulk Wine & Spirits Show (IBWSS) kicked off in San Francisco on July 26 with a packed exhibition hall and a keynote address from Bobby Koch, President and CEO of the Wine Institute. That led to a full day of presentations, workshops and master classes from some of the top names in the bulk wine and spirits industry.

Q & A with CEO Sid Patel, The International Bulk Wine and Spirits Show

San Francisco continues to be one of the world’s most important destinations for leading players in the wine industry, so it’s no surprise that a major conference dedicated to the private label and bulk trade is making its way to the city on July 26-27.

A Sparkling Continuity: Jordan Cuvée Champagne by AR Lenoble

In more ways than one, Champagne has begun infiltrating wineries in Sonoma and Napa counties. With several unprecedented examples that include Napa cult wine producer Sinegal launching its brand in conjunction with a prestige Champagne house, Sonoma’s Buena Vista Winery–branded Champagne and the unique partnership between Jordan Winery and the grower Champagne house of AR Lenoble, there’s a trend in the making.

It’s a small world

Microbial fingerprints leave their mark on winery and vineyard sites — and on finished wine.

The good, the bad and the ugly

Many who consider the sensory evaluation of wine to be a purely subjective exercise cite our differences in perception as the basis for that belief. While it’s true that our abilities to perceive aromas and tastes vary, using an olfactometer we’re able to accurately measure the thresholds at which different tasters perceive the volatile organic compounds found in wine. Research has also shown that a like group of tasters, those who are equal to the task, can consistently gauge the intensities of the aromas, tastes and structural aspects of wine. Compared to humans, who scientists believe can detect in excess of one trillion odors and identify a few thousand, the latest generation of olfactory and gustatory biosensors can detect up to 350 smells in about 15 seconds. Developed by a molecular biologist and nanobioscientist in Grenoble, France, the Aryballe Technologies NeOse Pro, a handheld e-nose that made its debut at the Consumer Electronics Show this January, uses surface plasmon resonance imaging (SPRi) and biochemical sensors to analyze volatile organic compounds responsible for aroma and taste. …

In hot pursuit of terroir

What are your beliefs about terroir? Researchers across multiple disciplines find some common ground at the 2016 Terroir Congress XI.

Go with the flow

To filter or not to filter? You’ll find winemakers in both camps. But when filtration is called for, cross flow technology is proving to be the best case scenario for leaving wine sitting pretty. Although there are scenarios where older filtration technologies like hardwood cellulose pads or diatomaceous earth (DE) are better suited to the task, the minimal risks and considerable rewards of state-of-the-art cross flow filtration are readily apparent in the cellar and in the glass. “There’s a time and place for unfiltered wines,” says Gary Sitton, newly-appointed winemaker at Ravenswood Winery (Sonoma, Calif.), founded by winemaker Joel Peterson in 1976. “We view filtration as a tool that lets us guarantee the quality of our Vintners Blend and County Tier wines.” In an effort to work more sustainably in the cellar when filtration is necessary, winemakers like Sitton have found alternatives to crystalline silica-laden DE filtration, which requires workers to wear protective gear and to dispose of hazardous waste. “From a quality perspective, cross flow has let us move away from the use of pads …

Your glass is half full

Minerality — Without question the most controversial and elusive of wine descriptors.   This comes as no surprise given that the exact definition of what minerals themselves are is still under debate and has been expanded as an element or compound formed through “biogeochemical” processes.  Nutrient or dietary minerals—single elements like manganese, potassium, magnesium, iron, phosphorus, calcium, copper and zinc—are minor components of red wine. White wines have small amounts of iron, calcium, potassium, phosphorus and zinc. A serving of wine can also contain several milligrams of halite, the mineral salt (sodium chloride is the chemical name for salt), and we can accurately describe its taste in wine as saline minerality. Knowing that wine contains minerals, why is describing minerality so problematic?  Largely because aside from halite, nutrient minerals are essentially tasteless. Only when they’re in a highly concentrated liquid form, for example as a dietary supplement, do they taste offensively bitter. But the elusive flavors we describe as “mineral” in some wines can be readily attributed to specific compounds. The two of the most common …

Customizing for the curated economy

Just a few short years ago, integration was one of the biggest hurdles facing wineries of all sizes as they worked to combine mobile point-of-sale (POS) and customer relationship management (CRM) systems with a host of disparate back-end systems. The industry’s software as a service (SaaS) providers have responded by offering robust bundles of subscription services that address every aspect of winery management and sales cycles. While challenges still exist, particularly for capturing disparate social media channels and CRM, wineries of all sizes have effectively closed the gap on integration. Today, customization has emerged as the newest challenge confronting both business-to-consumer (B2C) and business-to-business (B2B) wine sales. According to Dave Dobrow, vice president of business development and marketing for Copper Peak Logistics, who recently spoke on a panel addressing customization at the Ship Compliant 2016 conference, wineries are doing a good job embracing the curated economy. “The subscription food business has gone berserk and wineries are looking to copy that success offering wine club shipments that are specifically curated to add value and recreate the …

Sparkling Toast to a Still Future

The Los Carneros was pioneered twenty five years ago by sparkling wine producers who brought cache and joie de vivre to what is, in effect, the gateway to Napa and Sonoma Valley wine country. 2016 has seen a flurry of expansion there by still wine producers who are confident there’s a lifestyle proposition that goes hand in hand with selling Pinot Noir and Chardonnay. A veritable force in raising the visibility of Carneros Pinot Noir, Anne Moller-Racke, President and Winegrower of Donum Estate, is spearheading an expansion that includes the construction of a new production winery and tasting room scheduled for completion in 2017. Once a dairy farm, the estate was planted to vines in 1985, came under Moller-Racke’s supervision in 2001 as Donum and was purchased by Danish investors in 2011. “Site is quality; clone is personality,” said Moller-Racke as we tasted current release 2012s sourced from the winery’s four vineyards: Donum and Lawler in Carneros, Winside in Russian River and Angel Camp in Anderson Valley. East Slope ($90), a Calera clone on the …

The Dawn of Agtech

Agricultural drones may be creating plenty of buzz, but their terrestrial cousins — the robots — are poised to make their commercial debut. Next year promises to be the year of the agricultural robot. With the altruistic vision of creating a sustainable society where future generations are free from worry about food security and safety, the world’s first robotic lettuce farm will go into production in 2017. Kyoto, Japan-based company, Spread, has retooled an indoor vertical lettuce plant where robots will plant, water, harvest and trim up to 30,000 heads of lettuce every day. The automated plant will reduce labor costs by 50%, cut energy use by 30% and recycle 98% of the water needed to grow the crops. The company has plans to build similar robot farms to grow staple crops and plant protein around the world. Growing lettuce in a greenhouse is a far cry from managing a vineyard, but from apple harvesting robots that can carry bins of fruit weighing half a ton, to grapevine pruning rovers that make surgical cuts, several …

Bitterness: Examing the chemistry behind the taste sensation

Humans are particularly sensitive to bitterness. Thanks to a small but novel family of 30 genes, we can perceive thousands of bitter compounds. Our ability to discern bitter tastes evolved as a way to keep our early ancestors from eating poisonous plants. Bitterness is a taste sensation that we experience when monomeric flavonoid phenols, the compounds that are responsible for bitterness in wine, reach the bitter taste receptor cells on our taste buds. As the receptors send electrochemical signals to the gustatory cortex, we experience bitterness. To what degree determines whether we consider a wine to be merely complex, flawed or faulted. Read the entire article here –Bitterness June July 2016  

The Minor Components of Wine

Wine is, for the most part, water and ethanol which in turn become vehicles for the minor components that are largely responsible for aroma, taste and texture. Through the efforts of researchers at the University of California at Davis and the University of Burgundy in Dijon, our understanding of wine’s biochemical landscape is expanding rapidly. Research focusing on metabolites known as metabolomics, the scientific study of the set of metabolites present within an organism, cell or tissue, has now validated the concept of terroir by showing that every vineyard and every wine has a fingerprint that, like our own, is utterly unique. At the metabolic level, wine contains a record of how it was made—a fingerprint that points to the origin of the oak and “memories” of sulfur dioxide additions that were made to the must. But let’s not get ahead of ourselves. Beyond general references to tannins, acids and sugars, the lesser elements of wine are usually left to their own devices. Knowing what constitutes those components and how they collectively contribute to wine …

UV Tank Sanitation a Viable Conservation Strategy

A new method for sanitizing stainless steel tanks and barrels using ultraviolet light is finding a receptive audience in California. The BlueMorph technology has been in development for four years and is coming to market at an opportune time. According to founding partner Alex Farren, a biochemist and toxicologist, the method known as Ultraviolet Germicidal Irradiation (UVGI) uses little or no water, no chemicals and only takes 30 seconds to install. Depending upon size, tanks can be sanitized in less than 30 minutes.

Ozone Sanitation Moves from Winery to Vineyard

In 1997 ozone was approved by the EPA as a safe and effective method of general sanitation for wineries. With the commitment to sustainable farming practices on the rise, it’s now proving to be equally useful in the vineyard. Ozone, or O3, a bluish unstable gas that smells like the air charged by lightning during a thunderstorm, is generated when oxygen and electricity are combined. At high enough concentrations, ozone-charged water becomes a chemical-free alternative to pesticides. Third-generation grower John Bacigalupi farms using many of the traditional methods he learned from his father and grandfather. Last year the Bacigalupi family marked its 50th year growing grapes in Russian River Valley and, in his efforts to be a better steward to the land, Bacigalupi continually adapts his farming practices to keep pace with the way pests and disease respond to chemical treatments.  Read the article here 2015JA_PARKERWONG_Ozone

Flash Heat Treatment Shown to Benefit Vines and Wine

Many advances pioneered by the dairy industry have improved winemaking in the cellar, but when it comes to using flash or instantaneous heat, it all starts in the vineyard. Flash pasteurization was first applied to milk in 1933. Sixty years later, flashbake ovens made their debut and, shortly thereafter, the adoption of frost prevention and thermal pest control techniques for winegrowing began making news. Fast forward two decades and you’ll find the latest generation of Thermal Plant Treatment (TPT) technology gaining interest from Oregon to Monterey. After three years of rigorous trials by Walnut Creek, Calif.-based AgroThermal Systems, trials show that patented flash heat treatments to vines are producing a host of benefits that extend well beyond the disruption of pest lifecycles. Read the article here: Flash Vine Treament  

Berry Sensory Analysis: A Common Language for Describing Maturity

If everyone on your winegrowing and winemaking teams shares a common language, there’s less risk involved when it comes to making crucial decisions. Few would argue that the most crucial decision a winemaker faces is when to pick. Beyond establishing intentions for the style and quality of the finished wine, making confident, proactive picking decisions relies on accurately assessing levels of ripeness. This acquired skill is on that vineyard managers and winemakers typically master through trial and error as they learn to speak the same language when describing degrees of fruit maturity and other sough-after qualities. Using the analytical method of Berry Sensory Analysis (BSA), a technique to describe the characteristics of grape maturity developed by Jacques Rousseau at the Institut Cooperatif du Vin in Montpellier, France, and introduced in Northern California by Enartis Vinquiry in 2006, winemakers can c onfidently assess fruit quality for specific wine styles and, in turn, gain more control over harvest timing decisions and production methods. Read the entire article here: Berry Sensory Analysis

Will Magnetized Yeast Revolutionize Riddling?

New technique promises to speed sparkling wine production. There’s no mistaking a gyro­palette at work, its top-heavy robotic arm twirling a wire pal­ette of bottles like a baton. But you’ll need a scanning elec­tron microscope to see the iron nanoparticles that have the poten­tial to make it obsolete. The early adoption of the robotic gyropalette by Cava producer Cor­doniu in the mid-1970s was a mile­stone that altered the course of the modern sparkling wine indus­try. Mechanized riddling reduced the amount of time required to move spent yeasts cells into the neck of a bottle from two months to a matter of days, all without any adverse effects on the sensory qualities of the wine. The wholesale adoption of mechanization by traditional-meth­od sparkling wine producers and many Champenoise dramatically reduced the production costs and time to market imposed by the labor-intensive technique of hand-riddling bottles. As such, bottle-aged sparkling wine became a viable and affordable alternative to still wine. Almost despite technology, this time-honored method remains very close to its original form. Beyond the gyropalette and …

Fanfare for Castello di Nipozzano’s Vecchie Viti

Story and photos by Deborah Parker Wong

High Marks for Community Colleges

Pursuing a four-year degree in enology or viticulture has been, for many students, the most direct way to gain entry into the wine industry. But that path isn’t the sole option for individuals making a career transition or those whose primary interest is acquiring the skills necessary for wine production. New certificate programs and two-year “associate of applied science” (AAS) degrees in viticulture and enology (V&E) have sprung up across the country at community colleges and state universities in New York, North Carolina, Texas, Missouri, Michigan and Ohio. Many are the direct result of the Viticulture and Enology Science and Technology Alliance (VESTA), a dynamic collaboration among universities and as many as 18 community colleges, state agricultural agencies and industry partners created to bring much-needed training to under-served winegrowing regions. Read full article High Marks for Community Colleges here.

For Natural Cork, Form Follows Function

For wine, as with most consumer goods, packaging is an obsession, and rightly so; its role in the commercial success of a product is undeniable. Packaging is usually the consumer’s first impression of a brand and it contributes greatly to the experience of enjoying wine. We touch a wine bottle repeatedly, often read and record the label in its entirety, gaze at it while we’re drinking and we may even save it for posterity. Considering the time, effort and resources that companies devote to wine packaging, labels seem to get the lion’s share of the attention. But that’s not always the case for products such as the cork which actually come in contact with the wine. “Cork tends to be treated like a commodity,” said Vance Rose, director of sales and marketing at Amorim, “and wineries often buy cork based upon price alone.” Read full article For Natural Cork, Form Follows Function here.

Tools of the Trade

Consumer acceptance of wine packaging other than glass is growing, but fine glassware remains the undisputed tool of choice for presenting, evaluating and fully appreciating wine. While both crystal and glass stemware share space on winery tasting bars, the move by wineries to upscale glassware frequently coincides with the addition of luxury tasting experiences designed to showcase top-tier wines. “We’ re seeing wineries choosing the best,” said Sylvie Laly, director of U.S. winery sales for Riedel, Spiegelau and Nachtmann. “When a winery using our non-varietal specific Riedel glass trades up to the varietal-specific series, tasting room managers can see that their consumers’ experience is being significantly enhanced, and that translates directly to increased sales for the winery.” For Riedel customers, that choice means a baseline increase in cost by about 30%. From the entrylevel Degustazione series, nonvarietal- specific glasses designed for basic wine styles, a 19.75 ounce red wine glass runs $2.99 per stem whereas a varietal-specific 21.5 ounce cabernet/merlot glass from Riedel’s Restaurant series runs $5.95 per stem. Read the full article Tools of …

Soil Survey: a crossword puzzle for the terroir obessed

Dirt.  It’s the first thing that comes to mind when I think about the influence of terroir and its contribution to the flavor in wine is one of the most controversial and debated topics among wine enthusiasts.  I created this crossword puzzle to help my WSET Level 3 students study soil types in a creative way.  Even if you’re not a student of wine you’ve probably already encountered many of the soils I’ve included here.  So, put on your geological thinking cap and have at it with these clues Soil Survey Clues. You’ll can find the answers here. Soil Survey Answer Key

Long-lived Lake County

Wine quality has been on the rise in Lake County and winegrowers there have their sights set determinedly on the future—and it’s a very bright one at that. Driven by increased demand for high-quality Cabernet Sauvignon, Zinfandel, Petite Sirah and Sauvignon Blanc, the value of the region’s wine grapes climbed by 20 percent in 2012, reaching a ten-year high, while yields inched up by just three percent. Here at THE TASTING PANEl, we’ve been following winegrowing in Lake County closely for the last five years. When questions arose about the age ability of the region’s wines, we were quick to take up the challenge. More often than not, exposure to Lake County wines is limited to the supporting role they play in blends from nearby appellations. When this point was raised during a technical seminar hosted in June at MacMurray Ranch by the appellation’s winegrowers, Steele Wines’ Joy Merrilees had answers at the ready but no proof positive that the region’s high-elevation wines can withstand the test of time. Read the complete article here…Long-lived Lake …

Animated labels woo wine shoppers

It’s a common sight in any grocery store, perplexed shoppers surveying a wall of wine labels looking for visual clues that will help guide their choices.  While sale signs and shelf talkers are sure to draw the attention of some, an animated label with an image that has motion and depth is very likely to stop a shopper in their tracks.  That’s just what the makers of Spin the Bottle, a new wine brand by Buellton, Calif.-based Terravant Wine Company, are betting on. Terravant has packaged three wines – Chardonnay, Cabernet Sauvignon and a Red Blend –  priced at $11.99 under their own Spin the Bottle label.  With the tongue-in-cheek name and eye-catching label guaranteed to attract attention, the wines offer varietal, fruit-forward flavors without any distracting oak and should be hitting store shelves in the San Francisco Bay Area after July 1st.    Terravant crafts these and dozens of private label wines at the company’s custom service winery in Santa Ynez Valley.  Eric Guerra who is senior vice president of sales marketing for the …

Smart Labels

Wine labels work overtime on brand protection As the prestige sector of the wine industry scrambles to exercise more control over the wine fraud that’s running rampant in Asia’s emerging markets, the remaining 99% of the industry is pondering security measures and looking for clues as to the role digital communication will play in the future of brand marketing. For wineries whose products are destined for evolving and often unregulated overseas markets, the belief that price-point alone will provide protection from the unwanted attention of counterfeiters may be short-lived. In Shenzhen, China, authorities predict that the country will continue to struggle with fraud until consumers are able to identify obvious defects in wine. While gatekeepers and educators will continue to develop their ability, and reports of illness will raise public awareness, the foreseeable future represents a steep learning curve for Chinese consumers and an uphill battle for producers.  As the market for luxury wine (above $15) in Asia grows, the reputation of wines from any protected origin will continue to be at risk. French technology …

The tractor factor: Small vineyard equipment delivers big results for Eastern winegrowers

Winegowers the world over are motivated to plant tightly-spaced vineyards for a variety of reasons but, the driving factors in the Eastern United States are the near-term attainment of quality and the long-term productivity. Just as vineyard architecture is benefiting from laser design technology and GPS tracking, automated vineyard practices continue to advance productivity and quality gains in vineyards of every scale. “It’s something I call the ‘tractor factor.’ Of all the constraints there are in the world of viticulture, the tractor should not be the primary factor when it comes to vineyard architecture,” confirms Lucie Morton, a Virginia-based international viticulture consultant who is well-known for translating the American edition of Pierre Galet’s seminal word, A Practical Ampelography. Complete article here The Tractor Factor

Multi-tasking harvesters boost quality and efficiency

During a research trip to the Languedoc region of southern France, AOC winegrowers there were quick to point out the increased performance of the equipment they are using to grow and harvest their grapes. With the Languedoc being home to 70 % of the organic wines in France, mechanization is down-played by some producers who seek to limit all impacts on their sites, but there is no denying the leaps in quality and efficiency that have been brought to bear through mechanical pre-pruning and harvesting. Complete article here…Multi-tasking Harvesters May June 09

Protecting your solar investment: Low-tech deterrents reduce risk of theft

Napa Valley WinegrowersTheft of solar panels from wineries in Northern California has been on the wane since the height of a 2009 crime spree, yet unprotected solar installations are still being targeted by opportunistic thieves. Jon Thompson, a deputy with Napa County’s Problem Oriented Policing Program, has visited the site of every solar panel theft in the county. He credits Napa Valley Crime Stoppers (NVCS), a non-profit organization founded in August 2010 by the Rutherford Dust Society and vintner Michael Honig – who has had ground-mounted panels stolen on three occasions – with raising awareness in the community. “In 2009 Rutherford was the nation’s leader in solar panel installation, and that year alone (vintners) lost $400,000 worth of solar panels to theft,” Thompson said. As a result, NVCS established an anonymous tip line through its Facebook page that offers a cash reward for information leading to arrests. Thompson’s unit has also been proactive with the Napa Valley Grapegrowers and Napa Valley Vintners associations in raising awareness among wineries and encouraging them to increase security measures. …

Success with optical grape sorters

For a host of reasons, including the simple truth that sorting is a winemaker’s last opportunity to improve quality, optical sorters are giving producers of all sizes more control over the timing and speed at which harvest occurs. With optical grape sorting technology at work in many of the world’s leading wine-producing regions, mechanization is beginning to take on a new meaning – one that is more aligned with quality gains than with the cost-saving measures historically associated with mechanical harvesting. Although optics are one of the newest processing technologies for wine grapes, there is already plenty of anecdotal and empirical data available which demonstrates that, for many producers, optical sorting is a faster, more efficient and potentially less costly alternative to hand sorting. Optical sorting technology itself is far from being new. It was used by the food processing industry for more than 30 years before it was adapted and widely marketed for wine grapes in 2008. Over the last several years, field trials conducted in France, Italy, Argentina, Chile and California by several …

Winning Wine Labels: Award-winning labels set standards for design and technology

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares of paper; designers are creating three-dimensional labels using the bottle itself as their canvas and incorporating graphics that can instantly connect consumers to information about a brand via mobile technology. These trends and others can be seen hard at work in the award-winning packaging designs that have been singled out for recognition by wine industry and packaging design competitions. Winning Wine Labels

Growers Turned Vintners: CA grapegrowers add value through wine production

California grapegrowers are continuing to take on the role of vintner at what seems to be a steady pace. The number of bonded wineries in California has grown by 6% annually for the last two consecutive years and is being sustained in part by growers who seek to add value to their operations. With tighter market conditions for grape contracts over the last several years, growers statewide have responded by turning their unsold fruit into bulk wine. Find complete story at Growers Turned Vintners