Browsing All Posts filed under »Packaging«

A Sparkling Continuity: Jordan Cuvée Champagne by AR Lenoble

May 31, 2017

0

In more ways than one, Champagne has begun infiltrating wineries in Sonoma and Napa counties. With several unprecedented examples that include Napa cult wine producer Sinegal launching its brand in conjunction with a prestige Champagne house, Sonoma’s Buena Vista Winery–branded Champagne and the unique partnership between Jordan Winery and the grower Champagne house of AR Lenoble, there’s a trend in the making.

For Natural Cork, Form Follows Function

April 30, 2014

0

For wine, as with most consumer goods, packaging is an obsession, and rightly so; its role in the commercial success of a product is undeniable. Packaging is usually the consumer’s first impression of a brand and it contributes greatly to the experience of enjoying wine. We touch a wine bottle repeatedly, often read and record […]

Tools of the Trade

April 30, 2014

0

Consumer acceptance of wine packaging other than glass is growing, but fine glassware remains the undisputed tool of choice for presenting, evaluating and fully appreciating wine. While both crystal and glass stemware share space on winery tasting bars, the move by wineries to upscale glassware frequently coincides with the addition of luxury tasting experiences designed […]

Animated labels woo wine shoppers

July 8, 2013

0

It’s a common sight in any grocery store, perplexed shoppers surveying a wall of wine labels looking for visual clues that will help guide their choices.  While sale signs and shelf talkers are sure to draw the attention of some, an animated label with an image that has motion and depth is very likely to […]

Smart Labels

July 19, 2012

0

Wine labels work overtime on brand protection As the prestige sector of the wine industry scrambles to exercise more control over the wine fraud that’s running rampant in Asia’s emerging markets, the remaining 99% of the industry is pondering security measures and looking for clues as to the role digital communication will play in the […]

Winning Wine Labels: Award-winning labels set standards for design and technology

January 9, 2012

0

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares […]