All posts tagged: Lake County

Customizing for the curated economy

Just a few short years ago, integration was one of the biggest hurdles facing wineries of all sizes as they worked to combine mobile point-of-sale (POS) and customer relationship management (CRM) systems with a host of disparate back-end systems. The industry’s software as a service (SaaS) providers have responded by offering robust bundles of subscription services that address every aspect of winery management and sales cycles. While challenges still exist, particularly for capturing disparate social media channels and CRM, wineries of all sizes have effectively closed the gap on integration. Today, customization has emerged as the newest challenge confronting both business-to-consumer (B2C) and business-to-business (B2B) wine sales. According to Dave Dobrow, vice president of business development and marketing for Copper Peak Logistics, who recently spoke on a panel addressing customization at the Ship Compliant 2016 conference, wineries are doing a good job embracing the curated economy. “The subscription food business has gone berserk and wineries are looking to copy that success offering wine club shipments that are specifically curated to add value and recreate the …

Long-lived Lake County

Wine quality has been on the rise in Lake County and winegrowers there have their sights set determinedly on the future—and it’s a very bright one at that. Driven by increased demand for high-quality Cabernet Sauvignon, Zinfandel, Petite Sirah and Sauvignon Blanc, the value of the region’s wine grapes climbed by 20 percent in 2012, reaching a ten-year high, while yields inched up by just three percent. Here at THE TASTING PANEl, we’ve been following winegrowing in Lake County closely for the last five years. When questions arose about the age ability of the region’s wines, we were quick to take up the challenge. More often than not, exposure to Lake County wines is limited to the supporting role they play in blends from nearby appellations. When this point was raised during a technical seminar hosted in June at MacMurray Ranch by the appellation’s winegrowers, Steele Wines’ Joy Merrilees had answers at the ready but no proof positive that the region’s high-elevation wines can withstand the test of time. Read the complete article here…Long-lived Lake …

A roadmap to Family Winemakers of California

If you’re a regular at the annual Family Winemakers of California tasting being held on September 9th from 3:00 to 6:00 PM at the Fort Mason Festival Pavilion then you probably have a game plan for navigating a tasting of this size. If you’re new to the game or if you’re a bit overwhelmed just by the idea, take heart, help is on the way. I spend a big chunk of my time attending wine tastings. Each year I taste about 5,000 different producers from every winegrowing region in the world. Here in California, I not only spend time visiting wineries, I jury several regional wine competitions which helps familiarize me with smaller producers including many of those pouring at Family Winemakers whom only sell their wine directly to consumers. Like any good quarterback, I always have a game plan lined up before heading out onto the field. I invite you to piggyback on my research and use this list as a guideline to some not-to-be-missed wines by California’s best and brightest. The real beauty …