In hot pursuit of terroir
What are your beliefs about terroir? Researchers across multiple disciplines find some common ground at the 2016 Terroir Congress XI.
Bimonthly wine trade magazine with print and digital editions. www.vwm-online.com
What are your beliefs about terroir? Researchers across multiple disciplines find some common ground at the 2016 Terroir Congress XI.
To filter or not to filter? You’ll find winemakers in both camps. But when filtration is called for, cross flow technology is proving to be the best case scenario for leaving wine sitting pretty. Although there are scenarios where older filtration technologies like hardwood cellulose pads or diatomaceous earth (DE) are better suited to the task, the minimal risks and considerable rewards of state-of-the-art cross flow filtration are readily apparent in the cellar and in the glass. “There’s a time and place for unfiltered wines,” says Gary Sitton, newly-appointed winemaker at Ravenswood Winery (Sonoma, Calif.), founded by winemaker Joel Peterson in 1976. “We view filtration as a tool that lets us guarantee the quality of our Vintners Blend and County Tier wines.” In an effort to work more sustainably in the cellar when filtration is necessary, winemakers like Sitton have found alternatives to crystalline silica-laden DE filtration, which requires workers to wear protective gear and to dispose of hazardous waste. “From a quality perspective, cross flow has let us move away from the use of pads …
Just a few short years ago, integration was one of the biggest hurdles facing wineries of all sizes as they worked to combine mobile point-of-sale (POS) and customer relationship management (CRM) systems with a host of disparate back-end systems. The industry’s software as a service (SaaS) providers have responded by offering robust bundles of subscription services that address every aspect of winery management and sales cycles. While challenges still exist, particularly for capturing disparate social media channels and CRM, wineries of all sizes have effectively closed the gap on integration. Today, customization has emerged as the newest challenge confronting both business-to-consumer (B2C) and business-to-business (B2B) wine sales. According to Dave Dobrow, vice president of business development and marketing for Copper Peak Logistics, who recently spoke on a panel addressing customization at the Ship Compliant 2016 conference, wineries are doing a good job embracing the curated economy. “The subscription food business has gone berserk and wineries are looking to copy that success offering wine club shipments that are specifically curated to add value and recreate the …
Agricultural drones may be creating plenty of buzz, but their terrestrial cousins — the robots — are poised to make their commercial debut. Next year promises to be the year of the agricultural robot. With the altruistic vision of creating a sustainable society where future generations are free from worry about food security and safety, the world’s first robotic lettuce farm will go into production in 2017. Kyoto, Japan-based company, Spread, has retooled an indoor vertical lettuce plant where robots will plant, water, harvest and trim up to 30,000 heads of lettuce every day. The automated plant will reduce labor costs by 50%, cut energy use by 30% and recycle 98% of the water needed to grow the crops. The company has plans to build similar robot farms to grow staple crops and plant protein around the world. Growing lettuce in a greenhouse is a far cry from managing a vineyard, but from apple harvesting robots that can carry bins of fruit weighing half a ton, to grapevine pruning rovers that make surgical cuts, several …
A focus on sustainability
drives progress as Bronco
Wine Company hits a
1 billion bottle milestone.
In a rare and much anticipated public address, Bronco CEO Fred Franzia delivered the January 26 keynote speech and, with it, set the stage for the 2016 Unified Wine & Grape Symposium in Sacramento. Franzia paid homage to the founding figures of the California wine industry, including his uncle Ernest Gallo, with a look back at their history and, with his characteristic candor, tackled some of the trade’s most relevant topics. As the nation’s largest vineyard owner — Bronco Wine owns in excess of 40,000 acres — he was quick to count grape growers among the most interesting and opinionated people he deals with in the industry. He credited Central Valley growers with teaching him much through the many hours he’s spent in their company over the last 50 years. Expressing regard for his peers and fellow industry icons Robert Mondavi and Jess Jackson, Franzia pointed to their similar practice of always tasting blind and their keen ability to critique what they tasted. On the subject of industry growth, Franzia was at once optimistic and …
A new method for sanitizing stainless steel tanks and barrels using ultraviolet light is finding a receptive audience in California. The BlueMorph technology has been in development for four years and is coming to market at an opportune time. According to founding partner Alex Farren, a biochemist and toxicologist, the method known as Ultraviolet Germicidal Irradiation (UVGI) uses little or no water, no chemicals and only takes 30 seconds to install. Depending upon size, tanks can be sanitized in less than 30 minutes.
In 1997 ozone was approved by the EPA as a safe and effective method of general sanitation for wineries. With the commitment to sustainable farming practices on the rise, it’s now proving to be equally useful in the vineyard. Ozone, or O3, a bluish unstable gas that smells like the air charged by lightning during a thunderstorm, is generated when oxygen and electricity are combined. At high enough concentrations, ozone-charged water becomes a chemical-free alternative to pesticides. Third-generation grower John Bacigalupi farms using many of the traditional methods he learned from his father and grandfather. Last year the Bacigalupi family marked its 50th year growing grapes in Russian River Valley and, in his efforts to be a better steward to the land, Bacigalupi continually adapts his farming practices to keep pace with the way pests and disease respond to chemical treatments. Read the article here 2015JA_PARKERWONG_Ozone
Many advances pioneered by the dairy industry have improved winemaking in the cellar, but when it comes to using flash or instantaneous heat, it all starts in the vineyard. Flash pasteurization was first applied to milk in 1933. Sixty years later, flashbake ovens made their debut and, shortly thereafter, the adoption of frost prevention and thermal pest control techniques for winegrowing began making news. Fast forward two decades and you’ll find the latest generation of Thermal Plant Treatment (TPT) technology gaining interest from Oregon to Monterey. After three years of rigorous trials by Walnut Creek, Calif.-based AgroThermal Systems, trials show that patented flash heat treatments to vines are producing a host of benefits that extend well beyond the disruption of pest lifecycles. Read the article here: Flash Vine Treament
If everyone on your winegrowing and winemaking teams shares a common language, there’s less risk involved when it comes to making crucial decisions. Few would argue that the most crucial decision a winemaker faces is when to pick. Beyond establishing intentions for the style and quality of the finished wine, making confident, proactive picking decisions relies on accurately assessing levels of ripeness. This acquired skill is on that vineyard managers and winemakers typically master through trial and error as they learn to speak the same language when describing degrees of fruit maturity and other sough-after qualities. Using the analytical method of Berry Sensory Analysis (BSA), a technique to describe the characteristics of grape maturity developed by Jacques Rousseau at the Institut Cooperatif du Vin in Montpellier, France, and introduced in Northern California by Enartis Vinquiry in 2006, winemakers can c onfidently assess fruit quality for specific wine styles and, in turn, gain more control over harvest timing decisions and production methods. Read the entire article here: Berry Sensory Analysis
New technique promises to speed sparkling wine production. There’s no mistaking a gyropalette at work, its top-heavy robotic arm twirling a wire palette of bottles like a baton. But you’ll need a scanning electron microscope to see the iron nanoparticles that have the potential to make it obsolete. The early adoption of the robotic gyropalette by Cava producer Cordoniu in the mid-1970s was a milestone that altered the course of the modern sparkling wine industry. Mechanized riddling reduced the amount of time required to move spent yeasts cells into the neck of a bottle from two months to a matter of days, all without any adverse effects on the sensory qualities of the wine. The wholesale adoption of mechanization by traditional-method sparkling wine producers and many Champenoise dramatically reduced the production costs and time to market imposed by the labor-intensive technique of hand-riddling bottles. As such, bottle-aged sparkling wine became a viable and affordable alternative to still wine. Almost despite technology, this time-honored method remains very close to its original form. Beyond the gyropalette and …
For wine, as with most consumer goods, packaging is an obsession, and rightly so; its role in the commercial success of a product is undeniable. Packaging is usually the consumer’s first impression of a brand and it contributes greatly to the experience of enjoying wine. We touch a wine bottle repeatedly, often read and record the label in its entirety, gaze at it while we’re drinking and we may even save it for posterity. Considering the time, effort and resources that companies devote to wine packaging, labels seem to get the lion’s share of the attention. But that’s not always the case for products such as the cork which actually come in contact with the wine. “Cork tends to be treated like a commodity,” said Vance Rose, director of sales and marketing at Amorim, “and wineries often buy cork based upon price alone.” Read full article For Natural Cork, Form Follows Function here.
Consumer acceptance of wine packaging other than glass is growing, but fine glassware remains the undisputed tool of choice for presenting, evaluating and fully appreciating wine. While both crystal and glass stemware share space on winery tasting bars, the move by wineries to upscale glassware frequently coincides with the addition of luxury tasting experiences designed to showcase top-tier wines. “We’ re seeing wineries choosing the best,” said Sylvie Laly, director of U.S. winery sales for Riedel, Spiegelau and Nachtmann. “When a winery using our non-varietal specific Riedel glass trades up to the varietal-specific series, tasting room managers can see that their consumers’ experience is being significantly enhanced, and that translates directly to increased sales for the winery.” For Riedel customers, that choice means a baseline increase in cost by about 30%. From the entrylevel Degustazione series, nonvarietal- specific glasses designed for basic wine styles, a 19.75 ounce red wine glass runs $2.99 per stem whereas a varietal-specific 21.5 ounce cabernet/merlot glass from Riedel’s Restaurant series runs $5.95 per stem. Read the full article Tools of …
Early responses to the California Farm Bureau Federation’s 2013 agricultural workforce survey point to labor shortages in excess of 30% and far more unmet demand for labor than in previous years. With the 2013 wine grape harvest beginning two weeks earlier than normal in California, at a time when the table grape harvest is peaking and berry crops are still in full swing, labor shortages were undeniable. According to Nat DiBuduo, president of Allied Grape Growers in Fresno, competition for seasonal employees is stiff as workers follow the highest-paying jobs. He cited instances of strawberry growers hiring vineyard workers, only to have raspberry growers step in and offer those workers higher wages. From all accounts, the money follows the most perishable crops. “There’s no question that wages are escalating and growers are stretching out the timing of their harvests,” DiBuduo said. “They are not getting as much fruiton the market as fast as they would like.” Fifth-generation Lodi grower Kyle Lerner was pressing chardonnay when he gave Vineyard & Winery Management an account of the …
A virtual tidal wave of data is fueling the race toward accurately predicting consumer preferences and buying behavior. With intelligent computer systems now gathering information in real time, businesses of all sizes are experiencing a sea change in the way they and their customers use technology. Until very recently, we looked to the past and relied on historical data to identify current trends and to predict consumer behavior. But now we’re looking forward. Information technology has spun us around 180 degrees and given us the ability to use data to extrapolate and make predictions. With a new generation of applications being developed to predict consumer preferences and wine-buying behavior, companies of all sizes are clearly pursuing the promise of big data. “Predication is the nut that everyone is trying to crack,” said data scientist Michael J. Tompkins, cofounder and chief science officer for Houston-based startup VineSleuth. For Tompkins, whose typical project may involve millions of unknowns, wine has its own unique set of challenges. “It’s not as if we have the answer yet,” he said. …
Wine labels work overtime on brand protection As the prestige sector of the wine industry scrambles to exercise more control over the wine fraud that’s running rampant in Asia’s emerging markets, the remaining 99% of the industry is pondering security measures and looking for clues as to the role digital communication will play in the future of brand marketing. For wineries whose products are destined for evolving and often unregulated overseas markets, the belief that price-point alone will provide protection from the unwanted attention of counterfeiters may be short-lived. In Shenzhen, China, authorities predict that the country will continue to struggle with fraud until consumers are able to identify obvious defects in wine. While gatekeepers and educators will continue to develop their ability, and reports of illness will raise public awareness, the foreseeable future represents a steep learning curve for Chinese consumers and an uphill battle for producers. As the market for luxury wine (above $15) in Asia grows, the reputation of wines from any protected origin will continue to be at risk. French technology …
Winegowers the world over are motivated to plant tightly-spaced vineyards for a variety of reasons but, the driving factors in the Eastern United States are the near-term attainment of quality and the long-term productivity. Just as vineyard architecture is benefiting from laser design technology and GPS tracking, automated vineyard practices continue to advance productivity and quality gains in vineyards of every scale. “It’s something I call the ‘tractor factor.’ Of all the constraints there are in the world of viticulture, the tractor should not be the primary factor when it comes to vineyard architecture,” confirms Lucie Morton, a Virginia-based international viticulture consultant who is well-known for translating the American edition of Pierre Galet’s seminal word, A Practical Ampelography. Complete article here The Tractor Factor
During a research trip to the Languedoc region of southern France, AOC winegrowers there were quick to point out the increased performance of the equipment they are using to grow and harvest their grapes. With the Languedoc being home to 70 % of the organic wines in France, mechanization is down-played by some producers who seek to limit all impacts on their sites, but there is no denying the leaps in quality and efficiency that have been brought to bear through mechanical pre-pruning and harvesting. Complete article here…Multi-tasking Harvesters May June 09
Napa Valley WinegrowersTheft of solar panels from wineries in Northern California has been on the wane since the height of a 2009 crime spree, yet unprotected solar installations are still being targeted by opportunistic thieves. Jon Thompson, a deputy with Napa County’s Problem Oriented Policing Program, has visited the site of every solar panel theft in the county. He credits Napa Valley Crime Stoppers (NVCS), a non-profit organization founded in August 2010 by the Rutherford Dust Society and vintner Michael Honig – who has had ground-mounted panels stolen on three occasions – with raising awareness in the community. “In 2009 Rutherford was the nation’s leader in solar panel installation, and that year alone (vintners) lost $400,000 worth of solar panels to theft,” Thompson said. As a result, NVCS established an anonymous tip line through its Facebook page that offers a cash reward for information leading to arrests. Thompson’s unit has also been proactive with the Napa Valley Grapegrowers and Napa Valley Vintners associations in raising awareness among wineries and encouraging them to increase security measures. …
For a host of reasons, including the simple truth that sorting is a winemaker’s last opportunity to improve quality, optical sorters are giving producers of all sizes more control over the timing and speed at which harvest occurs. With optical grape sorting technology at work in many of the world’s leading wine-producing regions, mechanization is beginning to take on a new meaning – one that is more aligned with quality gains than with the cost-saving measures historically associated with mechanical harvesting. Although optics are one of the newest processing technologies for wine grapes, there is already plenty of anecdotal and empirical data available which demonstrates that, for many producers, optical sorting is a faster, more efficient and potentially less costly alternative to hand sorting. Optical sorting technology itself is far from being new. It was used by the food processing industry for more than 30 years before it was adapted and widely marketed for wine grapes in 2008. Over the last several years, field trials conducted in France, Italy, Argentina, Chile and California by several …
With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares of paper; designers are creating three-dimensional labels using the bottle itself as their canvas and incorporating graphics that can instantly connect consumers to information about a brand via mobile technology. These trends and others can be seen hard at work in the award-winning packaging designs that have been singled out for recognition by wine industry and packaging design competitions. Winning Wine Labels
California grapegrowers are continuing to take on the role of vintner at what seems to be a steady pace. The number of bonded wineries in California has grown by 6% annually for the last two consecutive years and is being sustained in part by growers who seek to add value to their operations. With tighter market conditions for grape contracts over the last several years, growers statewide have responded by turning their unsold fruit into bulk wine. Find complete story at Growers Turned Vintners