All posts tagged: sensory science

In Pursuit of Sensory Literacy

When Sonoma’s La Crema Winery turned 40 last year, it celebrated the milestone with a unique exercise: Led by Dr. Henry “Hoby” Wedler, it was easily one of my top sensory experiences of 2019.

The Multitasking Tongue

Although we understand the physiology of the olfactory epithelium, the organ where volatile aroma compounds are converted in to the electrochemical signals that we perceive as aromas, smell or olfaction is still largely a mystery. For example, we have 400 types of olfactory receptors but we don’t know which volatile aroma compounds activate the majority of them.