Browsing All posts tagged under »Tequila«

In hot pursuit of terroir

January 5, 2017

0

What are your beliefs about terroir? Researchers across multiple disciplines find some common ground at the 2016 Terroir Congress XI.

One step ahead of the premiumization curve

January 5, 2015

0

Brand creator David Ravandi, founder of 123 Organic Tequila, found success by staying one step ahead of the premiumization curve. It’s taken twenty years but tequila has finally shed its sophomoric image and graduated to the big league. The super-premiumization of the category which has grown by 72 percent over the last decade has reached triple-digit […]