All posts filed under: wine labels

Smart Labels

Wine labels work overtime on brand protection As the prestige sector of the wine industry scrambles to exercise more control over the wine fraud that’s running rampant in Asia’s emerging markets, the remaining 99% of the industry is pondering security measures and looking for clues as to the role digital communication will play in the future of brand marketing. For wineries whose products are destined for evolving and often unregulated overseas markets, the belief that price-point alone will provide protection from the unwanted attention of counterfeiters may be short-lived. In Shenzhen, China, authorities predict that the country will continue to struggle with fraud until consumers are able to identify obvious defects in wine. While gatekeepers and educators will continue to develop their ability, and reports of illness will raise public awareness, the foreseeable future represents a steep learning curve for Chinese consumers and an uphill battle for producers.  As the market for luxury wine (above $15) in Asia grows, the reputation of wines from any protected origin will continue to be at risk. French technology …

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Winning Wine Labels: Award-winning labels set standards for design and technology

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares of paper; designers are creating three-dimensional labels using the bottle itself as their canvas and incorporating graphics that can instantly connect consumers to information about a brand via mobile technology. These trends and others can be seen hard at work in the award-winning packaging designs that have been singled out for recognition by wine industry and packaging design competitions. Winning Wine Labels