All posts tagged: InkSure

Smart Labels

Wine labels work overtime on brand protection As the prestige sector of the wine industry scrambles to exercise more control over the wine fraud that’s running rampant in Asia’s emerging markets, the remaining 99% of the industry is pondering security measures and looking for clues as to the role digital communication will play in the future of brand marketing. For wineries whose products are destined for evolving and often unregulated overseas markets, the belief that price-point alone will provide protection from the unwanted attention of counterfeiters may be short-lived. In Shenzhen, China, authorities predict that the country will continue to struggle with fraud until consumers are able to identify obvious defects in wine. While gatekeepers and educators will continue to develop their ability, and reports of illness will raise public awareness, the foreseeable future represents a steep learning curve for Chinese consumers and an uphill battle for producers.  As the market for luxury wine (above $15) in Asia grows, the reputation of wines from any protected origin will continue to be at risk. French technology …

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