All posts tagged: wine labels

Animated labels woo wine shoppers

It’s a common sight in any grocery store, perplexed shoppers surveying a wall of wine labels looking for visual clues that will help guide their choices.  While sale signs and shelf talkers are sure to draw the attention of some, an animated label with an image that has motion and depth is very likely to stop a shopper in their tracks.  That’s just what the makers of Spin the Bottle, a new wine brand by Buellton, Calif.-based Terravant Wine Company, are betting on. Terravant has packaged three wines – Chardonnay, Cabernet Sauvignon and a Red Blend –  priced at $11.99 under their own Spin the Bottle label.  With the tongue-in-cheek name and eye-catching label guaranteed to attract attention, the wines offer varietal, fruit-forward flavors without any distracting oak and should be hitting store shelves in the San Francisco Bay Area after July 1st.    Terravant crafts these and dozens of private label wines at the company’s custom service winery in Santa Ynez Valley.  Eric Guerra who is senior vice president of sales marketing for the …

Winning Wine Labels: Award-winning labels set standards for design and technology

With the steady proliferation of domestic wine brands, label design can be a competitive advantage that helps speed the adoption of a new brand. It can also be used to improve the earning power of an existing brand. Thanks to the innovative use of printing technologies, wine labels are no longer confined to two-dimensional squares of paper; designers are creating three-dimensional labels using the bottle itself as their canvas and incorporating graphics that can instantly connect consumers to information about a brand via mobile technology. These trends and others can be seen hard at work in the award-winning packaging designs that have been singled out for recognition by wine industry and packaging design competitions. Winning Wine Labels