For wine, as with most consumer goods, packaging is an obsession, and rightly so; its role in the commercial success of a product is undeniable. Packaging is usually the consumer’s first impression of a brand and it contributes greatly to the experience of enjoying wine. We touch a wine bottle repeatedly, often read and record the label in its entirety, gaze at it while we’re drinking and we may even save it for posterity.
Considering the time, effort and resources that companies devote to wine packaging, labels seem to get the lion’s share of the attention. But that’s not always the case for products such as the cork which actually come in contact with the wine. “Cork tends to be treated like a commodity,” said Vance Rose, director of sales and marketing at Amorim, “and wineries often buy cork based upon price alone.” Read full article For Natural Cork, Form Follows Function here.