All posts tagged: Amorim

Shaw Organic: Is This the Next Miracle from Bronco Wine & Trader Joe’s?

The Wine Economist Mike Veseth on Fred Franzia’s latest Trader Joe’s brand Shaw Organic: Is This the Next Miracle from Bronco Wine & Trader Joe’s? Advertisements

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Amorim's Dr. Paulo Lopes.

The Myth Buster: Dr. Paulo Lopes dispels long-held beliefs about cork

When it comes to wine storage, old habits are hard to break. But Dr. Paulo Lopes, Research and Development Manager at Amorim Cork, advises that if temperature and humidity are maintained at the correct levels, wine can be stored upright with no ill effects. In fact, sparkling wine should always be stored upright: a little-known fact that seems lost on many wine experts. During the course of his groundbreaking research, Lopes has seen no difference in the amount of oxygen found in wines that have been stored horizontally or vertically. Using science to debunk the myths that persist within wine culture is liberating largely because the facts can be even more compelling than the misleading maxims. In his recent presentation at the San Francisco Wine School on the reductive and oxidative nature of wine, Lopes made it abundantly clear that, after bottling, the main source of oxygen in wine comes from the cork itself. Atmospheric oxygen doesn’t make its way through the cork (neither does mold, for that matter); rather, the air trapped in cork’s …

For Natural Cork, Form Follows Function

For wine, as with most consumer goods, packaging is an obsession, and rightly so; its role in the commercial success of a product is undeniable. Packaging is usually the consumer’s first impression of a brand and it contributes greatly to the experience of enjoying wine. We touch a wine bottle repeatedly, often read and record the label in its entirety, gaze at it while we’re drinking and we may even save it for posterity. Considering the time, effort and resources that companies devote to wine packaging, labels seem to get the lion’s share of the attention. But that’s not always the case for products such as the cork which actually come in contact with the wine. “Cork tends to be treated like a commodity,” said Vance Rose, director of sales and marketing at Amorim, “and wineries often buy cork based upon price alone.” Read full article For Natural Cork, Form Follows Function here.