California, Napa Valley, Packaging, Sonoma, Vineyard & Winery Management, Wine
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Tools of the Trade

Consumer acceptance of wine packaging other than glass is growing, but fine glassware remains the undisputed tool of choice for presenting, evaluating and fully appreciating wine. While both crystal and glass stemware share space on winery tasting bars, the move by wineries to upscale glassware frequently coincides with the addition of luxury tasting experiences designed to showcase top-tier wines.

“We’ re seeing wineries choosing the best,” said Sylvie Laly, director of U.S. winery sales for Riedel, Spiegelau and Nachtmann. “When a winery using our non-varietal specific Riedel glass trades up to the varietal-specific series, tasting room managers can see that their consumers’ experience is being significantly enhanced, and that translates directly to increased sales for the winery.” For Riedel customers, that choice means a baseline increase in cost by about 30%. From the entrylevel Degustazione series, nonvarietal- specific glasses designed for basic wine styles, a 19.75 ounce red wine glass runs $2.99 per stem whereas a varietal-specific 21.5 ounce cabernet/merlot glass from Riedel’s Restaurant series runs $5.95 per stem. Read the full article Tools of the Trade here.

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