All posts filed under: multisensory

Fleur Geffrier, Antoine Chappey and Tomohisa Yamashita in "Drops of God," now streaming on Apple TV.

25 Wines Spied in “Drops of God” Second Season

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French wines takes center stage in season two.

Image (a) depicts bubbles ascending in a laser-etched glass containing 100 milliliters of Champagne; (b) shows a network of convective cells revealed through 3D computational fluid dynamics modeling; and (c) shows the corresponding velocity field along the axis of symmetry of the glass.

The Science of Bubbles

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Bubbles are the hallmark of all sparkling wines, and they play a significant role in the cachet that surrounds this category. Even the terms “bubbles,” “mousse,” and “Champagne” elicit a pleasurable response in expert and novice consumers alike.

Multisensory wine marketing expands the consumer experience

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There’s no question the pandemic has amplified the influence of the experience economy, which gives businesses a potentially lucrative channel for success in an unpredictable market while enhancing their level of direct engagement with consumers.