The Wine Economist Mike Veseth on Fred Franzia’s latest Trader Joe’s brand Shaw Organic: Is This the Next Miracle from Bronco Wine & Trader Joe’s?
A focus on sustainability
drives progress as Bronco
Wine Company hits a
1 billion bottle milestone.
In a rare and much anticipated public address, Bronco CEO Fred Franzia delivered the January 26 keynote speech and, with it, set the stage for the 2016 Unified Wine & Grape Symposium in Sacramento. Franzia paid homage to the founding figures of the California wine industry, including his uncle Ernest Gallo, with a look back at their history and, with his characteristic candor, tackled some of the trade’s most relevant topics. As the nation’s largest vineyard owner — Bronco Wine owns in excess of 40,000 acres — he was quick to count grape growers among the most interesting and opinionated people he deals with in the industry. He credited Central Valley growers with teaching him much through the many hours he’s spent in their company over the last 50 years. Expressing regard for his peers and fellow industry icons Robert Mondavi and Jess Jackson, Franzia pointed to their similar practice of always tasting blind and their keen ability to critique what they tasted. On the subject of industry growth, Franzia was at once optimistic and …