All posts tagged: Gilles de Larouziére

The pursuit of luxury

Considering the benefits of spending more on wine. Luxury wine brands rank among a handful of product categories that are an outright contradiction of the law of demand. Known as Veblen goods after the American economist Thorstein Veblen, luxury products like wine, cars, jewelry, and artwork occupy a rarified status among consumers who are inclined to buy more as the price increases. While conspicuous consumption stands in direct opposition to the pursuit of quality for value that drives many a savvy wine buyer, neuroscientists have reported that when we buy luxury goods, we experience emotions of trust, security, contentment, and confidence over the duration of ownership. Apparently there’s more to the experience of drinking a bottle of ultra-premium Champagne, even if its lifespan lasts just a few hours during dinner. Authenticity and timelessness are considered the hallmarks of established luxury brands, but it’s possible for newly-minted brands to achieve a similar status when their underlying concept demonstrates those principles. Champagne is unquestionably a luxury product, and many brands and wines of the highest quality occupy …

Twelve months of bubbles

From Asti to Champagne, bubbles were a bright spot in 2017.  While sparkling wine is no longer confined to special occasions, it continues to mark some of life’s most memorable occasions and its charm can elevate the most mundane moments. For many, 2017 was a year of exuberant highs and abysmal lows which made living in the moment and being grateful for predictable things like the quality of a DOCG Prosecco from Cartizze or the toasty aromas of a Champagne aged on the lees for a decade all the easier. Here’s a look at what I discovered about bubbles during 2017’s twelve months of tastings. January began with a traditional sparkling toast courtesy of the Boisset Collection whose exceptional Buena Vista “La Victoire” Champagne ($50) honors the history of Sonoma’s Buena Vista winery, the first to introduce méthode traditionelle sparkling wine to California in the 19th-century. “La Victoire” is a blend of 70% Pinot Noir from Premier Cru vineyards from the Montagne de Reims, and 30% Chardonnay mostly from Grand Cru Mesnil sur Oger and Chouilly. The wine …