Cabernet Sauvignon, California, Central Valley, drought, Organic, Sustainability, Vineyard & Winery Management, Wine
Leave a Comment

Bronco’s Bright Green Future

When Rare Earth, Bronco Wine Company’s newest wine brand made from organic grapes, hit the shelves of 450 Trader Joe’s stores in February, its arrival raised the question: Will Rare Earth be Bronco’s next Charles Shaw? During an interview with Bronco CEO Fred Franzia shortly after his polarizing keynote at the Unified Wine & Grape Symposium in January, his reply to that million-case question stacks up in favor of the nation’s leading organic retailer. “If Trader Joe’s positions Rare Earth to be the number one organic item in America, it will be,” says Franzia, who believes that quality and accessibility will qualify the red blend (which retails for $7.99) to become the Charles Shaw of the organic category.  Read the complete article here – Franzia Bronco May 2016


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s