All posts tagged: Organic

Bronco’s Bright Green Future

A focus on sustainability
drives progress as Bronco
Wine Company hits a
1 billion bottle milestone.

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One step ahead of the premiumization curve

Brand creator David Ravandi, founder of 123 Organic Tequila, found success by staying one step ahead of the premiumization curve. It’s taken twenty years but tequila has finally shed its sophomoric image and graduated to the big league. The super-premiumization of the category which has grown by 72 percent over the last decade has reached triple-digit price points and produced consumers who are confident about quality when trading up. It’s estimated that 30 to 40 new tequila brands are being introduced to the market each year. Given this dynamic and highly-competitive landscape, the resources and talent required to propel a fledgling artisanal brand to success can’t be underestimated. Of the key milestones that mark tequila’s rise from joven shooters to cask-conditioned extra anjeo, the practice of aging resposado and anjeo tequilas in white French oak was pivotal. Introduced by artisanal brand creator and tequilero David Ravandi in the early 1990s in a tequila line that he subsequently sold, the practice is now de rigueur for ultra-premium aged tequilas. Inspired by oak-aging regimes favored by winemakers, Ravandi …

Multi-tasking harvesters boost quality and efficiency

During a research trip to the Languedoc region of southern France, AOC winegrowers there were quick to point out the increased performance of the equipment they are using to grow and harvest their grapes. With the Languedoc being home to 70 % of the organic wines in France, mechanization is down-played by some producers who seek to limit all impacts on their sites, but there is no denying the leaps in quality and efficiency that have been brought to bear through mechanical pre-pruning and harvesting. Complete article here…Multi-tasking Harvesters May June 09